MASTER’S PROGRAM IN MARKETING AND BUSINESS MANAGEMENT
The Master’s Program in Marketing and Business Management educates leaders capable of driving game-changing strategies of business development and marketing in a global and technological environment, building on digital transformation and new market trends.
BENEFITS
The Graduate School helps students at academic level, as well as in terms of business partners and financing.
FINANCIAL BENEFITS
- Financing with no interests directly with the Graduate School.
- Discounts for the Ulima Community—prior consultation with the commercial advisor.
ACADEMIC BENEFITS
- Flexibility due to its hybrid learning method, which allows students to balance their professional and personal life.
- This 18-month program is one of the shortest programs in the market.
- Affordable program that facilitate an inclusive and nonprofit education.
- Top-notch professors with vast professional experience in local and global organizations (proven track record in teaching methods).
- Access to one of the best marketing and business alumni networks nationwide, which will boost networking connections within the community of professors, graduates and students.
- Students are able to understand and apply different concepts and strategies of marketing and business management in a practical way and in real scenarios using case methods.
- Students will participate in an international study trip to Universidad de Navarra (Spain) to bolster their global marketing vision. This experience includes meetings with expert professors in Marketing Innovation.
- Capacity building to make strategic decisions that comprise business and brand development in mass consumption, services, and B2B sectors.
ULIMA BENEFITS
- Employability Center (Ulima Laboral)
- Access to the Wellness Center (gym, nutrition, psychopedagogical counseling)
- Access to Mayorazgo Sports Complex (swimming, football, basketball, volleyball)
- Access to Ulima Medical Department
- Valid discounts via Ulima App
PROCESS
PROFILE EVALUATION
Your file is evaluated. Once approved, you can pay the enrollment fees.
PSYCHOLOGICAL EVALUATION
You can do this evaluation in parallel with the essay. This is sent to your email.
ESSAY WRITING
You will access a platform to write an essay. This must include your reasons to apply to the master’s program.
INTERVIEW WITH THE DIRECTOR
A personal interview takes place with the director of the master’s or doctoral program. First, you must approve the previous step.
LETTER OF COMMITMENT
You must submit a payment commitment letter duly signed and pay the first installment.
CURRICULUM
The Master’s Program in Marketing and Business Management is an integral program that focuses on the development of leadership and management skills to guide marketing projects and task forces efficiently. It also builds competences to create and implement strategies aligned to organizational objectives.
MARKETING FUNDAMENTALS
MARKETING FINANCE
ETHICS IN MARKETING
DEVELOPMENT OF MANAGERIAL SKILLS FOR BUSINESS MANAGEMENT
CONSUMER BEHAVIOR
STATISTICS APPLIED TO MARKETING
QUALITATIVE MARKET RESEARCH
BRAND MANAGEMENT
PRODUCTS AND SERVICES STRATEGIES
SEGMENTATION AND POSITIONING
DISTRIBUTION CHANNEL STRATEGIES
QUANTITATIVE MARKET RESEARCH
PRICING STRATEGIES
SEMINAR ON MASTER’S DEGREE FINAL PROJECT I
BUSINESS NEGOTIATION
DIGITAL MARKETING
INNOVATION MARKETING
SALES MANAGEMENT
BUSINESS COMMUNICATION STRATEGIES
SEMINAR ON MASTER’S DEGREE FINAL PROJECT II
MARKETING SIMULATION
CRM AND CUSTOMER MANAGEMENT
MARKETING PLAN
E-COMMERCE
SEMINAR ON MASTER’S DEGREE FINAL PROJECT III
APPLICANT PROFILE
- Graduates from the Marketing, Business Administration, International Business, Economics, Finance, and similar undergraduate programs. Graduates from other undergraduate programs who have their own business and wish to boost their knowledge and learn new marketing and business management tools and processes are also considered.
- Minimum of three (03) years of professional experience. This will allow students to make the most of this program, bringing their experience to the table and nurturing subjects with their own professional case studies.
- Math skills to better understand this master’s program.
- Teamwork skills.
- Adaptation skills to new scenarios and global business and marketing trends.
- Critical analysis for decision-making.
- High-speed Internet connection
- Laptop with basic programs
- Non-certified copy of the valid National Identity Card (DNI) or Alien Registration Card (ARC).
- Non-certified copy of the bachelor’s degree registered in the National Superintendency of University Education (SUNEDU). Not applicable to Ulima graduates.
- Resume duly signed with passport picture (JPG format, 240x288 pixels, 300 DPI minimum resolution, in front of a plain white background, no eyeglasses).
- Academic or employment recommendation letter, or one (01) work certificate of the current or last job.
- Minimum work experience of three (03) years.
- Payment receipt for tuition fees.
- Letter of Language Commitment, according to the current University Act.
- One (01) Statement of Purpose. To be completed in the platform indicated by the Graduate School.
- Once documents are submitted, the Admission Office will send you an email within 48 hours to pay the application process fees (350 PEN).
GRADUATE PROFILE
Marketing and Business Management Program graduates are highly-skilled professionals with long-term vision and robust competences to thrive in both marketing and business areas within organizations. Graduates are able to:
- Analyze the environments and markets in which their organizations operate in order to evaluate the economic, political, environmental and social impacts of business decisions, and thus devising measures to adapt to the new consumer trends or marketing and business management trends.
- Propose and develop business strategies using knowledge and skills acquired during the master’s program, in order to anticipate any contingency to reduce risks and increase the value of organizations.
- Contribute to the preparation of action plans in the marketing and business area based on a comprehensive knowledge of markets, competition, distribution channels, and consumer behavior.
- Propose differentiation strategies to communicate the company’s advantages and values to clients and consumers.
- Plan and lead policies for the promotion, sale, and distribution of the company’s products or services.
- Conduct a market research, identify information sources, and read data to make good decisions.
- Lead sales teams to comply with the company’s business objectives.
Build appropriate skills for an effective business negotiation. - Make decisions that involve business and brand development.
- Act with ethics and transparency in every professional endeavor.
To obtain the graduate status, students must:
- Complete the curriculum.
- Comply with all Ulima obligations and commitments.
- Process the graduate status with the Student Services and Registry Bureau (DUSAR).
To obtain the academic degree, students must:
- Hold the graduate status.
- Certify the proficiency of a foreign or native language. To do so, students must submit certificates issued by institutions recognized by Ulima Language Center.
- Hold an approved thesis or research work of the corresponding specialization.
- Comply with all requirements set forth in the rules and regulations.
Note 1: Maximum period to obtain the academic degree is 6 years.
Note 2: Current rules and regulations are available at Ulima website (click here).
INTERNATIONAL EXPERIENCE
As part of the master’s program, students will have an international trip to Universidad de Navarra* (Spain) during their second year of studies in order to boost their global vision and delve into Marketing Innovation topics.
*The cost of the master’s program only covers the academic fees of the study trip..
Universidad de Navarra
PROFESSORS
ZAMUDIO,
Alfredo
CEO of Tudor & Grey Capital and Independent Director at Stinville Corporation Peru
DUFFOÓ,
Claudia
Director of Expert Research
POGGI,
Fiorella
Marketing Manager at Industrias San Miguel (Peru and Chile)
RIVA,
Franco
General Manager of Supply Chain & Operations at MOTOREX S. A.
APÉSTEGUI,
Gabriel
General Manager at Metálicas Unión
GUERRA-GARCÍA,
Gonzalo
Managing Director at Dichter & Neira Research Perú
CHONG SHING,
Hilario
Customer Experience Director at Activa Research
TOMA TAKEKAMI,
Jorge
Director of the Master's Program in Marketing and Business Management from the Graduate School at Universidad de Lima
DORICH,
Juan José
Corporate Comptroller at Oben Holding Group
MISKULIN,
Lenka
Managing Director of OMD Perú
AVALOS,
Lorena
Consultant in Marketing and Business Management
ORMEÑO,
Luz del Carmen
Assistant Manager of Business & Risk Analytics at Interbank
MOGOLLÓN,
Roberto
Business Manager at Mercantil S. A. and Managing Partner at Inspiral Partners
OKEDA,
Roberto
Regional Marketing Manager for the Caribbean, Central and South America Business Unit at British Petroleum
CHOUSSY,
Cristina
Travel Designer at Epic Travel Perú
LOAYZA,
Juan Francisco
Business Manager at Embotelladora San Miguel del Sur (Industrias San Miguel)
SALGADO,
Juan Felipe
Managing Director at Mercedes-Benz Colombia
FRANCIA,
Arturo
Former Director of Technology and Data Governance at Vitapro S. A.
MAURICIO,
Martín
Business Manager at The Sheeps Products
ORTIZ CHECA,
Rodrigo
Sales Manager for the Andean Region at Roha
ZAVALETA,
Paola
Business Manager of E-commerce at Cencosud S. A.
PREVOST,
Kiara
Business & Grow Manager at Henkel Perú
SAKODA MIZUSHIMA,
Diego
Business Manager for Peru, Bolivia and Ecuador at Thermos
ADVISORY COUNCIL
CARRIQUIRY, Fernando
Master’s Degree in Marketing from Universidad ESAN. Business Administrator from Universidad de Lima. Over 14 years of experience in national and transnational companies such as Alicorp, British American Tobacco Perú, CCR Latam, among others, in the sectors of mass consumption, market research, services and retail, leading consultative selling and marketing projects and teams and training staff in business matters. He currently serves as General Manager at Pastelería San Antonio.
HIDALGO, Aldo
MBA from Business School São Paulo. Industrial Engineering from Universidad de Lima. He pursued the General Management Program from the PAD-Universidad de Piura. Hidalgo has also worked as Country Manager for Brazil and the Southern Cone at Alicorp and Country Manager for Thailand, Peru and Bolivia at Grupo AJE. He currently serves as Commercial VP for Mass Consumption in Peru and Leader of Alicorp Center of Business Excellence.
MARCHAND, Francois
Executive MBA from ESADE. Industrial Engineering from Universidad de Lima. He worked as General Manager at Nestlé Bolivia and Fagal, Business Executive Manager at Helados D’Onofrio, Director of Nestlé Perú, Business Executive Manager for the confectionery industry, and Head of Sales. Marchand currently serves as Business Executive Officer ice cream at D'Onofrio Dairy & Cereals for Nestlé Breakfast.
VEGA, Bryan
Master in Marketing. He took the General Management Program at Harvard Business School. Master in Marketing Science from ESIC Marketing & Business School. Vega won the Marketing Intellectual Contribution Award 2017 from the Peruvian Marketing Association. He currently serves as Sales Director for the Health Care business unit in the Central American, Caribbean and South American markets at Procter & Gamble—where he also fulfilled other top senior positions.
