MASTER’S PROGRAM IN COMMUNICATION AND CONTENT MANAGEMENT
The Master’s Program in Communication and Content Management enhances the necessary managerial skills required in the field of communication and is applicable to any professional setting of this discipline. This program emphasizes strategic decision-making in devising innovative communication solutions for organizations and projects.
SPECIALIZATIONS
The industry and professional practice of communications demand leaders with specialized knowledge and skills. Students of this program can choose between two specializations, based on their professional plans and interests. Each specialization has a different training route and comprises a wide array of subjects—some of which belong exclusively to one specialization program. Moreover, contents have a critical approach and are in line with the curriculum.
* A minimum of participants is required to open a specialization program. Otherwise, they are informed and can enroll in another specialization.
SPECIALIZATION IN DIGITAL MARKETING
SPECIALIZATION IN CORPORATE COMMUNICATION
BENEFITS
The Graduate School helps students at academic level, as well as in terms of business partners and financing.
FINANCIAL BENEFITS
- Financing with no interests directly with the Graduate School.
- Discounts for the Ulima Community—prior consultation with the commercial advisor.
ACADEMIC BENEFITS
- International Study Week at Universidad de Navarra (Spain).
- The International Week includes a certificate of participation issued by Universidad de Navarra.
ULIMA BENEFITS
- Employability Center (Ulima Laboral)
- Access to the Wellness Center (gym, nutrition, psychopedagogical counseling)
- Access to Mayorazgo Sports Complex (swimming, football, basketball, volleyball)
- Access to Ulima Medical Department
- Valid discounts via Ulima App
PROCESS
PROFILE EVALUATION
Your file is evaluated. Once approved, you can pay the enrollment fees.
PSYCHOLOGICAL EVALUATION
You can do this evaluation in parallel with the essay. This is sent to your email.
ESSAY WRITING
You will access a platform to write an essay. This must include your reasons to apply to the master’s program.
INTERVIEW WITH THE DIRECTOR
A personal interview takes place with the director of the master’s or doctoral program. First, you must approve the previous step.
LETTER OF COMMITMENT
You must submit a payment commitment letter duly signed and pay the first installment.
GRADUATE TUITION
You get access once enrolled.
CURRICULUM
The Master’s Program in Communication and Content Management builds the right skills for managing innovative, feasibly and profitable contents, which add unique value to communications across any media. Moreover, it offers the specializations of Corporate Communication and Digital Marketing.
CONTENT GLOBALIZATION
CONVERGENCE AND CONTENTS
RESEARCH ON AUDIENCE AND MARKETS
DESIGN THINKING AND BUSINESS MODELS IN COMMUNICATION
ETHICS, COPYRIGHT, LICENSES, AND CONTRACTS
INTERNAL COMMUNICATION AND CULTURE
STORYTELLING STRATEGIES
MARKETING STRATEGIES
INTERNATIONAL TRENDS AND COMMUNICATION MARKETS
CONTENT MARKETING
DIGITAL ANALYTICS AND METRICS
CONTENT DISTRIBUTION AND PROMOTION STRATEGIES
SEMINAR ON MASTER’S DEGREE FINAL PROJECT I
CORPORATE REPUTATION AND IMAGE
SPOKESPERSONS, MEDIA RELATIONS, CRISIS MANAGEMENT
CORPORATE COMMUNICATION AND SUSTAINABILITY
DIGITAL MEDIA STRATEGY
E-COMMERCE
DIGITAL MARKETING
SEMINAR ON MASTER’S DEGREE FINAL PROJECT II
TRANSMEDIA DESIGN
FINANCING STRATEGIES
LEADERSHIP AND TEAMWORK
APPLICANT PROFILE
- Professionals from the Communication, Marketing, Advertising or similar undergraduate programs.
- Experience in research and analysis of communication demands and behaviors. They are able to identify and assess opportunities for the management of strategic and innovative messages based on its value to a creative project or integral organizational objectives.
- Capacity to plan content distribution strategies for different platforms, channels, and formats.
- Non-certified copy of the valid National Identity Card (DNI) or Alien Registration Card (ARC).
- Non-certified copy of the bachelor’s degree registered in the National Superintendency of University Education (SUNEDU). Not applicable to Ulima graduates.
- Resume duly signed with passport picture (JPG format, 240x288 pixels, 300 DPI minimum resolution, in front of a plain white background, no eyeglasses).
- Academic or employment recommendation letter, or one (01) work certificate of the current or last job.
- Minimum work experience of three (03) years.
- Payment receipt for tuition fees.
- Letter of Language Commitment, according to the current University Act.
- One (01) Statement of Purpose. To be completed in the platform indicated by the Graduate School.
- Once documents are submitted, the Admission Office will send you an email within 48 hours to pay the application process fees (350 PEN).
GRADUATE PROFILE
Graduates are capable of leading communication projects with a strategic view and leadership. They have bold skills for selection and use of communication media to manage contents across different platforms.
- Systemic Thinking
Global vision about a complex situation based on the integration of elements. - Communication Management
Analysis of the communication dynamics related to content management in transmedia ecosystems, in order to generate responses among different audiences. - Strategic Design
Development of strategies that—based on the target audience—defines message guidelines to achieve communication goals. - Leadership Skills
Use of leadership skills with a strategic and ethical approach to encourage task forces and guide organizational efforts.
To obtain the graduate status, students must:
- Complete the curriculum.
- Comply with all Ulima obligations and commitments.
- Process the graduate status with the Student Services and Registry Bureau (DUSAR).
To obtain the academic degree, students must:
- Hold the graduate status.
- Certify the proficiency of a foreign or native language. To do so, students must submit certificates issued by institutions recognized by Ulima Language Center.
- Hold an approved thesis or research work of the corresponding specialization.
- Comply with all requirements set forth in the rules and regulations..
Note 1: Maximum period to obtain the academic degree is 6 years.
Note 2: Current rules and regulations are available at Ulima website (click here).
INTERNATIONAL EXPERIENCE
Students of this master’s program will participate in the International Study Week* at Universidad de Navarra (Spain). During this time, students will take the course International Trends and Communication Markets, in which—together with renowned professors of this European institution—will review the current topics and trends around communication**.
* The cost of the master’s program only covers the academic fees of the study trip.
** Participating in the international study week is mandatory for graduation.
Universidad de Navarra
PROFESSORS
TUBAU GARCÍA,
Daniel (Spain)
Writer and Scriptwriter of transmedia projects
PRÁDANOS GRIJALVO,
Eduardo (Spain)
CEO of Fluor Lifestyle
VENEGAS,
Eduardo
Corporate Communication and Sustainability Manager at Industrias San Miguel
GILES TORREJÓN,
Enrique
Content Director at Interlatin and Founder of Making Contents
ESCRIBENS RUIZ,
Giovannie
HR Manager at Laive S. A. and Director of Asociación Peruana de Recursos Humanos (APERHU)
TOMA TAKEKAMI,
Jorge
Director of the Master's Program in Marketing and Business Management from the Graduate School at Universidad de Lima
HERRERA,
Juan Gabriel
Director of the Qualitative Research and Transformation Department at Ipsos Perú
MISKULIN GILARDI,
Lenka
CEO of OMD Perú
CARBONELL ROSSO,
Marimé
Former Business Director at Belcorp and Senior Consultant
SÁNCHEZ FLORES,
Miguel
Research Professor and Freelance Blogger at Perú21 Journal
CALDERÓN CONTRERAS,
Valentín
Professor with over 10 years of professional experience
ADVISORY COUNCIL
DESULOVICH, Erika
Head of Culture, Change Management and Internal Communication at Rímac
ARÉVALO, Juan Aurelio
Director of El Comercio Journal
MARTINEZ, Maria Fe
Director sponsored content at NBCUniversal
PAPI, Pierina
Corporate Marketing Manager at AVLA Seguros
