Universidad de Lima

Lizardo Vargas Bianchi
Director of the Master’s Program in Communication and Content Management
PhD in Communication from the University of Navarra (Spain) and award in Psychology from Staffordshire University (United Kingdom). He has worked at the advertising agencies Young & Rubicam and Pragma DDB, and as a director at Valinvest and Idego. He has conducted research on the influence of advertising on memory and perceptions that impact purchasing behavior, the relationships formed between brands and consumers, and the use of brands and consumer practices to foster interpersonal relationships. His research papers have been published in academic journals such as Young Consumers; Cuadernos.info; Arte, Individuo y Sociedad; Anàlisi; among others. Author of the book Publicidad en mercados saturados (Advertising in Saturated Markets).
Lvargas@ulima.edu.pe

Francesca Arce Olórtegui
Master’s degree in Psychology from Oxford Brookes University (England) and master’s degree in Marketing with specialization in Information Technology and Marketing Intelligence from ESAN University and ESIC Business and Marketing School (Spain). Professional title in Communication from Universidad de Lima. Former deputy assistant manager of advertising at Banco de Crédito del Perú (BCP), brand strategy consultant at FutureBrand in Peru and London, and senior innovation lead at Insitum.

Jesús Calderón
Master’s degree in Finance from ESAN University. He holds a specialist certification in Banking, Risk and Microfinance; Corporate Finance; and Investment Banking from ESAN University. He has the International Certification in Financial Risk (Certified Risk Analyst [CRA]) granted by the American Academy of Financial Management (AAFM). Economist from the National University of Callao (UNAC), with broad experience in the financial system and specialization in the areas of credit, finance and risk.

Marimé Carbonell
Executive MBA from INCAE Business School and Adolfo Ibáñez University (UAI). Business administrator from Pacífico University (UP). She has worked at Belcorp as marketing manager for Peru and Colombia, and general manager for Guatemala and Costa Rica. Current consultant in strategic planning and business strategy.

Carmen Cárdenas Díaz
MBA from the School of Business at the Peruvian University of Applied Sciences (UPC). Professional title in Communication from Universidad de Lima. Former head of the General Communications Office at the National Superintendency of Public Records Office (Sunarp), strategic communications manager at the Office of the Prime Minister, strategic communications advisor at the Ministry of Energy and Mines, and current director of the Communications and Institutional Relations Office at the Supervisory Agency for Private Investment in Telecommunications (Osiptel).

Jean Carlo Costa Gálvez
MBA from the University of Chile. Lawyer from Universidad de Lima. Former commissioner of the Copyright Office at the National Institute for the Defense of Free Competition and the Protection of Intellectual Property (Indecopi) and senior associate at several law firms. Current senior associate at Osterling Abogados in the area of intellectual property and competition law. He has received the following awards: The Legal 500 2022 (Recommended Lawyer); Best Lawyers 2021-2022, Peru, Intellectual Property Law; Expert Guides 2021, Intellectual Property; Benchmark Litigation 2021, Intellectual Property (Future Star); Leaders League 2021, Intellectual Property, Enforcement & Anti-Counterfeiting Actions (Highly Recommended) / Intellectual Property, IP Litigation (Excellent); Best Lawyers 2020, Global Business Edition, Intellectual Property; Best Lawyers 2019, Peru, Intellectual Property; World Trademark Review (WTR1000) 2022.

Giovannie Escribens
MBA from Pacífico University (UP). He has completed graduate studies in Competency-Based Human Resources Management at Universidad de Lima and holds a professional title in Economics from the same university. Former human resources manager at Holding Alimentario del Perú and Quimpac. Current human resources manager at Laive.

Enrique Giles Torrejón
Master’s degree in Journalism and Digital Communication from Carlos III University of Madrid (UC3M) (Spain). Systems engineer from Universidad de Lima. Former content director of Peru.com. Founder of the Making Contents agency, manager of digital products at Interlatin and professor of the Master’s Program in Strategic Content Management at our University.

Juan Gabriel Herrera Indacochea
MBA from the University of Oxford with a specialization in Open Innovation from the London School of Economics. He has more than 12 years of experience in market research, strategy and management of distribution channels and innovation in the financial sector, where he worked as an open innovation leader at Banco de Crédito del Perú (BCP). Current director of the Qualitative Research and Transformation area at Ipsos Peru. Current director of TEDxTukuy.

Jorge Peralta
PhD in Management Sciences from the National Autonomous University of Mexico and MBA from IPADE Business School (Mexico). He holds a certificate in Design Thinking from the Polytechnic University of Milan (Polimi) (Italy) and IESDE School of Management (Mexico). Civil engineer from La Salle University (Mexico). Current CEO of Idearia Lab, an innovation consulting firm.

Eduardo Prádanos Grijalvo
Master’s degree in Creativity and Television Scriptwriting from Rey Juan Carlos University (Spain). Professional title in Journalism from the Pontifical University of Salamanca (UPSA) (Spain). Former content director at Havas Sports & Entertainment agency, and founder of Innovación Visual, a collaborative transmedia innovation network. Current creative director at Fluor Lifestyle, a creative innovation agency.

Eduardo Quintanilla
MBA from EGADE Business School (Mexico). Professional title in Civil Engineering from the Pontifical Catholic University of Peru (PUCP). Former marketing and trade marketing manager at Campari Group, brand and digital strategy manager at Banco de Crédito del Perú (BCP), and Cusqueña brand manager at Unión de Cervecerías Peruanas Backus y Johnston. Current business consultant at Mathé.

Jorge del Río Pérez
PhD in Communication from the University of Navarra (Spain). Director and professor of the Executive Master in Fashion Business Administration at ISEM Fashion Business School, in association with the School of Communication at the University of Navarra. Current director of the Marketing, Media and Media Company Department of the School of Communication at the University of Navarra.

Miguel Sánchez Flores
Master’s degree in Art History and Curatorship from the Pontifical Catholic University of Peru (PUCP). Professional title in Journalism from the same university. He worked in the areas of digital communication at PUCP and Promperú, and as a consultant at the Institute of Peruvian Studies. He has published the book of short stories Ciudades vencidas (Expired Cities) and the novel Secta Pancho Fierro (Pancho Fierro Sect).

Juan de los Ángeles Villena
PhD in Communication from the University of Navarra (Spain). Professor of the graduate program in the School of Communication and head of the Master’s Degree in Communication Business Management at the University of Navarra. Founding partner and director of C4E, a consulting firm in innovation facilitation and trend research.